Monday 4 March 2013

05.3.13 - A machine that really 'adds value'


This one is aimed at my colleagues in the Civil Service. Behold! The Add Value Machine!
For those spared the bafflingly jargon-filled world of UK government ‘adding value’ is a clumsy-sounding catch all phrase for anything or anyone who produces good work or positive outcomes. So for example: “That meeting was really value adding for that project”.

So here we have it – what the Government needs, is one of these. Indeed, the instructions read “Insert notes/card to add value”. Which is how Government should work anyway, right? Put cash in, get useful stuff out?
These machines are actually used to top up the Oyster card equivalent, the Octopus card. Or so I thought – actually, Oyster is the imitator here. Octopus arrived in 1997, and is bigger and better than its British cousin. There are 20 million in use (three times HK’s population), and 95% of HK residents use one. Plus, not only is the whole transport network geared to use Octopus, its most impressive aspect is its multiple uses: convenience shops and supermarkets; most outlets in metro stations; parking meters. Furthermore, some schools and workplaces use them to allow entry to certain buildings, and monitor attendance.
The Octopus lives up to its logo of Making Everyday Life Easier. However, its best features are reserved for those who register their personal details on it. So just like the HK ID card, it is convenient and user-friendly; but there is something faintly Orwellian about it too.

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