In the UK, the tube has photos of ‘normal’ people showing
poor tube etiquette – use the whole length
of the platform. In Paris, the metro has a mildly disturbing rabbit-cum-hare
doing daft things – don’t put your hands
in the doors, or you risk a severe pinch.
In HK, they have this incredible
big yellow smiley-faced fellow with stick feet and arms. I find him pretty
comical as, like most advertising here, he is over the top, brightly coloured
and relentlessly cheerful. In most of his ads, the message is clear – give your
seat up for the elderly; don’t jump into closing doors. However, where he
really wins my heart and makes me laugh out loud in public is the couple of ads
that are hard to understand what he wants you to do…like this one.
What on earth is this about?
Children on the metro are great! Small children should be
made to carry bags the size of their torso and
be ecstatic about it! Stranger danger be damned, unaccompanied children should
befriend creepy pacman-like figures! Honestly, just writing this I am chortling
out loud…what is being communicated
here?!
It turns out the answer is disappointing. The child is
pushing unhappy-looking sandwiches back into his bag and the yellow chap is
pleased because you are not meant to eat on the MTR (should we have this on
the London tube – no more bleary-faced semi-sozzled people munching smelly McDonalds?
You know who you are...).
Expect this guy and other public announcements to feature
again.
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